Social media marketing is the use of sites such as Facebook, Twitter and Instagram to promote your brand and products. As social media sites have highly targeted traffic in to their sites, the visitors are likely to become customers and eventually buyers than people who would find your brand through a search engine query. It is one of the widely used marketing tools nowadays, mainly because it is free or relatively very low cost in comparison to other forms of marketing online. In order to be successful in your social media marketing effort, refer below a list of traits that you should review.
When it comes to social media marketing, it requires an interaction between two parties, which is the business and its customer. Just like an EDM campaign Singapore, you must find out who your target audience is and what they want. In case you are unsure about the market requirements, it is best to carry out a survey on potential and existing consumers to fully gauge their need. Following the results you find from your survey, you can structure the promotional and marketing activities of your brand and product.
In social media, it is important to capture the attention of the audience by posting useful and entertaining material regularly. This will help grab the attention of your followers and fans. While you might think that unlike a direct EDM email method, spending time to find blog posts or articles for the mass of your followers might be counterproductive; this actually builds your brand, credibility and authority in the eyes of your followers.
Building the relationship
Creating a bond and a relationship between your brand and your consumer is one of the most important strategies in social media marketing. The above mentioned traits will instill trust in your followers that cannot be overstated when they are making purchasing decisions. The most powerful tool to build a relationship with your customer is to post updates that are useful for them to read and not just a load of sales pitches all the times. Make sure that the type of material that you share is informative, entertaining and addresses the needs of your audience. Don’t be afraid to open up conversations that require interactions with your customers, such as message boards and comments sections. Although, you might think that going viral on the internet might be a good way of getting traffic on to sites, this method is usually less targeted and will most often end up with end users who are not your main consumers.